COMPASS, FOR YOGA STUDIOS

Marketing for Yoga Studios

You run the space, the timetable, and the teachers, and the marketing has to fit around keeping it all going. Compass helps you fill your classes with the members the studio runs on, builds the membership that holds through the quiet months, and teaches you the marketing craft your studio can lean on next year. Try Compass today with a free 90 day growth plan.

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What You Came Here to Solve

It's the end of the month and the class passes are selling slower than the rent would like. The January intake filled every mat and has thinned since, a few members have not renewed, and the new boutique studio across town has a slick app and an opening offer. Your Instagram is calm and lovely and reaches the members you already have, your timetable has popular peak classes and dead off-peak ones, and the locals who keep meaning to try yoga have never walked in. You know the atmosphere and the teaching keep members once they are through the door, but filling the classes and holding the membership takes marketing time the studio swallows. What do you do?

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Why Most of the Advice Misses the Mark

Most studio marketing advice was written for chains and apps with a marketing budget, and the agencies offering social services charge fees a couple of quiet months could not recover. You have run an offer to fill the mats and watched the joiners drift after the intro period, and the renewals that lapse are the ones that worry you. The advice online assumes a chain's budget and a brand a single studio does not have. It ends in discounting to fill classes, watching members drift, and competing with the boutique on the app rather than the atmosphere.

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What Makes Compass Different

Most AI tools would run your marketing and push the discounting that fills a class once and erodes the membership you are building. Compass works the other way. It pairs the speed of AI with coaching and a feel for how an independent studio fills classes and holds a membership, so your voice stays yours and you learn the marketing as you go.

Compass starts with filling the classes and holding the membership, because for a studio retention is the whole economics. It surfaces the local-search, review, and community-content actions that lift your studio against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a single studio, calibrated to your catchment and the local surfaces members use rather than a chain app model. It teaches you to attract the members who fit your studio, to hold them past the intro period with the onboarding and the belonging that make it stick, and to fill the off-peak classes that carry the timetable.

You stay the one running the studio, you learn why each one fills the mats, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Studio

Twenty minutes to get started. You answer a handful of quick questions about your studio: your classes, who your members are, your catchment, where you already appear online. While you answer, Compass researches your local market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your best members, what success looks like for the next quarter, what marketing you have tried, and how much time you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your studio, with the truth about your local market, the member profiles most worth pursuing, the moments that turn a trial pass into a membership that holds, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five member profiles instead of two, and a monthly cadence that follows your year.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by member profile and channel. Some tasks Compass handles in the background, such as Google Business Profile monitoring and review tracking. The rest are short and clear, designed to fit around running the studio, with the marketing science behind each explained in plain English so you learn the craft as you go.

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The Marketing Science Underneath

Studio marketing has its own canon of science: how a member chooses on atmosphere, teaching, and proximity before price, the retention mechanics that decide whether a trial pass becomes a holding membership, the off-peak economics that carry a timetable, and the local-search and word-of-mouth that fill the classes. Compass applies the science to your studio and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
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FAQs

Through the onboarding, the community, and the check-ins that turn a trial pass into a membership that holds. Compass coaches the retention actions that keep the mats full.
Through the offers, the class mix, and the content that suit your quiet slots, set against your local market. Compass plans the actions that even out the timetable.
On atmosphere, teaching, and community, shown where members look, rather than on the app or the offer. Compass coaches the actions that make your studio the one members stay at.
Through local search, reviews, and word-of-mouth that cost time rather than spend. Compass shows you the work that brings members in.