COMPASS, FOR MANAGEMENT CONSULTANTS

Marketing for Management Consultants

You deliver the engagements and win the next one mostly on referral, and your own marketing is the thing that never gets done. Compass helps you win better-fit clients, prove your expertise with positioning and proof, and build a pipeline that does not rest on referrals alone. Try Compass today with a free 90 day growth plan.

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What You Came Here to Solve

It's between engagements and the pipeline is thinner than you would like. Most of your work has come from referrals and a couple of long-standing clients, and that felt safe until the referrals slowed. The leads that do come in are not always the right fit, your LinkedIn is quiet between projects, and your website reads like a CV rather than a clear offer. A consultant with a sharper niche and a louder presence wins the work you are better qualified for. You know you deliver, but the marketing that brings the right clients to you keeps losing to the billable work that pays this month. What do you do?

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Why Most of the Advice Misses the Mark

Most marketing advice for consultants is generic personal-branding hustle or it is written for firms with a business-development team, and neither fits a sole practitioner. You have posted the occasional thought piece and reached other consultants rather than buyers, and the gaps between engagements are the ones that worry you. The advice online assumes a marketing function and a comfort with self-promotion a one-person practice does not have. It ends in waiting on referrals, taking poorly-fit work, and watching a better-positioned consultant win the engagements you wanted.

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What Makes Compass Different

Most AI tools would generate your marketing and make you sound like every other consultant, when a sharp niche and demonstrable expertise are the whole reason a client picks you. Compass works the other way. It pairs the speed of AI with coaching and a feel for how a client chooses a consultant, so your voice stays yours and you learn the marketing as you go.

Compass starts with positioning and proof, because a client hires a consultant on trust, relevance, and evidence of results before price. It surfaces the positioning, content, and visibility actions that lift your practice against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a sole practitioner, calibrated to where your kind of client looks rather than the consultant crowd. It teaches you to sharpen your niche, to turn delivered work into proof and the next referral, and to build a steady pipeline so a quiet month between engagements hurts less.

You stay the consultant clients come for, you learn why each one wins the right work, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Practice

Twenty minutes to get started. You answer a handful of quick questions: what you do, who your clients are, where your work comes from, where you already appear online. While you answer, Compass researches your market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: your best recent engagement, what success looks like for the next quarter, what marketing you have tried, and how much time you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your practice, with the truth about your market, the client profiles most worth pursuing, the moments that turn interest into a signed engagement, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five client profiles instead of two, and a monthly cadence that smooths the engagement cycle.

3

Turns Your Strategy Into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by client profile and channel. Some tasks Compass handles in the background, such as mention tracking and listings monitoring. The rest are short and clear, designed to fit around client work, with the marketing science behind each explained in plain English so you learn the craft as you go.

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The Marketing Science Underneath

Consulting marketing has its own canon of science: how a client hires on trust, relevance, and proof of results before price, the positioning that decides whether you are a commodity or a considered choice, the content mechanics that demonstrate expertise to buyers rather than peers, and the pipeline maths that smooths the gaps between engagements. Compass applies the science to your practice and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Founder Rate, Locked for Life

Pro Plan subscription £19 per month for as long as you stay.

  • The first 1,000 founder members can upgrade and lock £19 a month for life.
  • When the places are filled, the Pro Plan becomes £39 a month.
  • Your founder rate never changes.
  • See full pricing details.
Get Your Free 90 Day Growth Plan

FAQs

By making your expertise visible to buyers through positioning and content, so the right clients find you rather than only being passed on. Compass builds the pipeline actions into your week.
By sharpening your niche so the clients you want recognise themselves in your offer, and the ones you do not self-select out. Compass coaches the positioning that attracts the right work.
By choosing the surfaces and topics your buyers use rather than the consultant echo chamber. Compass picks where your clients look and the content that speaks to them.