You are on the tools all day, and the marketing waits until the van is back. Compass gets you found when locals search for your trade, builds the reviews that win trust before you quote, and teaches you the craft in twenty minutes a day. Try Compass today with a free 90 day growth plan.
It is gone six, you are off the job, and the diary swings between flat out and worryingly quiet. The work that pays best, the planned jobs rather than the emergencies, is the hardest to line up. A lead site charges you for jobs that go to whoever quotes cheapest. The newer firm turns up first on Google when someone nearby searches. The customers you did good work for last year have not called since. You know your trade runs on trust, proximity, and word of mouth, but turning a one-off into a regular and getting found first takes marketing time you do not have.
Most marketing advice was written by people who have never picked up a tool: all jargon, no step you can do on a Tuesday night. The lead platforms sell you tyre-kickers and a race to the cheapest price. The advice assumes a budget, a spare afternoon, and a national firm, rather than one person and a van or a small crew. It ends in relying on whatever work happens to come in, hoping the diary holds, and watching the better-marketed firm win the planned jobs that pay best.
Most AI tools take the marketing off your hands and post things that sound like a robot wrote them, when sounding like a real local tradesperson is half of why people pick you. Compass works the other way: it pairs the speed of AI with coaching and plain steps you can do between jobs, so the words sound like you and you learn the craft as you go.
What that looks like for a trade:
- Get found first. Compass starts with your Google Business Profile and reviews, because for a trade that is what decides whether a local finds you in a hurry and trusts you at the door. It walks you through the listing and local-search actions that lift you in the results. - Win on trust rather than price. It coaches the proof, the photos of your work, and the quoting and follow-up that win planned jobs without dropping to the cheapest number. - Turn jobs into regulars. It builds the follow-up habit that leaves a customer with your number saved and a reason to call you first next time, and the referral loop the trades have always run on. - Fit your day. It sets a channel mix for one person and a van, on the local surfaces your customers use (Google, local Facebook groups, trade directories) rather than a national ad model.
You stay the one on the tools, you learn why each one brings the phone to life, and you have a senior marketer's judgement behind you.
Ten to twenty minutes of quick questions about your work: the jobs you take, where you work, who your customers are, where you already appear online. While you answer, Compass researches your local area and nearest competitors and surfaces what it finds for you to confirm or correct.
The free 90 Day Growth Plan lands first: a single on-screen plan with the truth about your local market, the customers most worth chasing, the moments that turn a job into a regular, and a 90 day roadmap of the actions that matter most. Pro turns that into a full 12-month strategy that follows the seasonal rhythm of the trade.
A short daily task list built for twenty or thirty minutes, with the morning brief on your phone before you start the van. Compass handles some tasks in the background, like listings monitoring and review tracking; the rest are one concrete move at a time, with the reason behind each explained in plain English.
Trade marketing has its own canon: how a local customer chooses on reviews, proximity, and reputation before price; the call-out-to-regular mechanics that turn a one-off into repeat work; the local-search rules that decide whether you show up when someone nearby searches in a hurry; and the referral loop that has always carried the trades. Compass applies the science to your trade and names the reason behind every task in plain English, so the craft sticks with you.
Pro Plan subscription £19 per month for as long as you stay.