COMPASS, FOR FARMERS

Marketing for Farmers

You work the land all day and the direct side of the business, the farm shop, the boxes, the market stall, has to be marketed from the kitchen table at night. Compass helps you build local awareness for what you sell direct, brings the reviews and word of mouth that fill the stall, and teaches you the marketing craft your farm can lean on next year. Try Compass today with a free 90 day growth plan.

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Farmer

What You Came Here to Solve

It's late and the day's work is done. The wholesale price barely covers what it costs to produce, so you have started selling direct, the farm shop on the lane, a weekly veg box, a stall at the market on Saturdays, and it is the part of the business with the most promise and the least time behind it. Locals who would love your produce do not know the shop is there, the box scheme has a handful of loyal customers and no steady way to find more, and the supermarket three miles away sets the price people expect. You know the direct side could carry the farm if more people found it, but the marketing time you have is whatever is left after the animals and the fields. What do you do?

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Tomato farmer

Why Most of the Advice Misses the Mark

Most marketing advice was written for food brands with a marketing department and a route into the supermarkets, and it assumes a budget and a team a working farm does not have. You have a sign at the gate and a Facebook page you update when you remember, and the agencies who could help charge more than a season of stall takings. The advice online talks about scale and distribution that has nothing to do with selling your own produce to the families a few miles around you. It ends in relying on the regulars and the gate sign, watching good produce go to wholesale at a loss, and never quite reaching the local customers who would pay a fair price direct.

Fruit farmer

What Makes Compass Different

Most AI tools would run your marketing and hand you the same generic plan a food brand gets, when reaching the families around you who want to buy direct is the whole game. Compass works the other way. It pairs the speed of AI with coaching and a feel for how a local food business earns trust, so your judgement grows and you learn the marketing as you go.

Compass starts with your local visibility, because a customer buys direct from a farm on trust and proximity, and your Google Business Profile, your local listings and your word of mouth decide whether the family looking for a veg box or a farm shop finds you or drives to the supermarket. It surfaces the local-search, review and seasonal-promotion actions that lift your visibility against what your category typically does, and it names the reason behind each one so the craft stays with you. It sets your channel mix to fit a working farm with a direct-sales side, calibrated to your catchment and the seasons your produce runs on. It teaches you to build the repeat and subscription habit that turns a one-off market visit into a weekly box order and a loyal local following.

You stay the one working the farm and choosing where the effort goes, you learn why each one fills the stall, and you have a senior marketing executive's judgement beside you.

How Compass Works

1

Learns Your Farm

Twenty minutes to get started. You answer a handful of quick questions about what you sell direct: your produce, how customers buy from you, your catchment, where you already appear online. While you answer, Compass researches your local market and surfaces what it finds for you to confirm or correct. Then a short guided conversation captures the rest: who your best regular customers are, what success looks like for the next quarter, what marketing you have tried, and how much time and budget you can put behind it.

2

Writes Your Marketing Strategy

The free 90 Day Growth Plan lands first: a single on-screen plan personalised to your farm, with the truth about your local market, the customer profiles most worth pursuing, the moments that turn a one-off buyer into a weekly box customer, and a 90 day roadmap of the actions that matter most. Your Pro subscription turns that into a full 12 month marketing strategy with deeper research, five customer profiles instead of two, and a monthly cadence that adapts with the seasons.

3

Turns Your Strategy into Action

A short daily task list, sized to the time you have, anything from one task to a few, organised by customer profile and channel. Some tasks Compass handles in the background, such as Google Business Profile monitoring and review tracking. The rest are short and clear, designed to fit around the farm, with the marketing science behind each explained in plain English so you learn the craft as you go.

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The Marketing Science Underneath

Marketing a farm's direct sales has its own canon of science: how a customer chooses to buy direct on trust, story and proximity, the local-search and review mechanics that decide whether the family finds your shop or the supermarket, the seasonal maths that decides where a marketing hour pays back across the year, and the subscription and repeat economics that turn a market visit into a standing box order. Compass applies the science to your farm and names the reason behind every task in plain English, so you learn your marketing craft every day until one day you won't need Compass anymore.

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Poultry farmer
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Pro Plan subscription £19 per month for as long as you stay.

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FAQs

Through your Google Business Profile, your local listings and your reviews, which decide who finds you when a local searches for a farm shop or a veg box. Compass walks you through setting them up properly and the steady review habit that keeps you visible.
By building the local awareness and the repeat custom that make direct sales steady rather than seasonal. Compass plans the actions that grow the box scheme and the stall, so more of your produce earns a fair price direct.
Yes. Compass calibrates the daily task list to the time you have, whether that is ten minutes at night or a longer session on a wet day, and handles some of the monitoring for you in the background.
Free includes the 90 Day Growth Plan. Pro is £19 a month for the first 1,000 founders, locked for life. After the 1,000th seat is taken, Pro is £39 a month. No card needed to claim the free plan. See full pricing details.